PROJECT OVERVIEW

Evercoat’s OPTEX® body filler and putty help take the guess work out of the application process. Once mixed with cream hardener, Evercoat’s OPTEX® products change color from a shade of pink to green, letting the body shop technician know that the repair is properly catalyzed and ready to sand. With the launch of the Lite Weight OPTEX® and Z-Grip® OPTEX® body fillers, the OPTEX® family now encompasses a larger collection of products that makes color-change solutions possible for every shop.

Previously, the only existing design elements that visually distinguished OPTEX® products from other Everoat brands was the OPTEX® logo and the Green Means Go icon. This icon was commonly used throughout marketing materials to promote the color-changing technology that OPTEX® products are known for.

To successfully evolve the visual identity of the OPTEX® brand, these elements were required to stay consistent as customers were already familiar with this imagery. The implementation of additional design elements successfully enhances the existing logos, giving OPTEX® a more modern and sophisticated visual presence.

The launch of Z-Grip OPTEX® and Lite Weight OPTEX® color-changing fillers presented the first opportunity to showcase the newly evolved visual identity of the OPTEX® brand.

The package design incorporates familiar elements of OPTEX® as well as redesigned versions of the Z-Grip and Lite Weight logos, giving the products a more sleek and modern presentation.

These elements were also applied to additional launch deliverables including emails, landing pages, and web pages.

The design of the OPTEX® product catalog combines visual elements from traditional OPTEX® products along with the newly developed design of Lite Weight and Z-Grip. The OPTEX® product family now share a unique and consistent visual identity across the product catalog and other marketing platforms.

Successful application of the updated OPTEX® branding has also been implemented into existing trade show displays and structures, further enforcing the brand’s visual identity to event attendees.